The National Wildlife Federation today announced the launch of Butterfly Heroes presented by Subaru with a goal of 100,000 Americans pledging to help save monarchs and other critically important pollinators in 2016. To help reach that goal, the National Wildlife Federation is distributing over 50,000 Butterfly Heroes Garden Starter Packets for those who take the Butterfly Heroes pledge, and corporate partner, Subaru will give out a further 50,000 at its retailers nationwide. The Disney Conservation Fund is also supporting the NWF effort as part of its mission to protect the planet and help kids develop lifelong conservation values, and Botanical Interests is the official provider of seeds in the kits that participants receive when they make a formal pledge to become a National Wildlife Federation Butterfly Hero.
The Butterfly Heroes Campaign asks Americans to submit a photo of themselves making the international sign language sign of the butterfly at By taking the pledge, participants will be mailed a free kit (while supplies last) and if entered by June 1, are eligible for a chance to win a trip for four to Walt Disney World in Orlando.
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